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Marketing Mistakes and Successes by
Call Number: 658.800973 HAR
Publication Date: 2009-02-03
In an engaging, conversational style, Robert Hartley provides detailed analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes, and successes.
What You Need to Know about Marketing by
Call Number: CPT658.8 MID
Publication Date: 2012-04-11
Shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new ’digital’ world, and more.
The Unofficial Guide to Marketing Your Small Business by
Publication Date: 2006-12-18
Encyclopedia of Major Marketing Campaigns by
Publication Date: 2006-12-01
Oxford Textbook of Marketing
Provides an authoritative & comprehensive overview of the theory & practice of marketing, designed for all students of the subjects throughout the world.
Consumer Behavior by
Call Number: 658.8342 SCH
Publication Date: 2007
Marketing Management Strategies by
Call Number: 658.8
Publication Date: 2011
Call Number: 658.8 LAM
Publication Date: 2012
Dictionary of Marketing, Advertising and Public Relations by
Call Number: REF 658.8003 IVA
Publication Date: 1983-10-01
Macmillan Dictionary of Marketing & Advertising by
Call Number: REF 658.8003 MAC
Publication Date: 1998